CONSUMERS ARE WILLING TO PAY MORE IN AREAS THAT INCLUDE PLANTS.
Traders have long ago understood how important the environment in which trading and service activities are carried out is for improving sales and the customer's sales experience. Marketers researched the impact of product packaging and layout or store allocation based on customer behavior (Engel et al. 1990). While Entrepreneurs are keenly interested in showcasing their products and stores, they often forget or overlook tidiness at the "macro" level - the environment that surrounds their store or business premises. Anna Mattila and Jochen Wirtz (2002) expanded the concept of "forms of consumer perception" and the influence of the commercial environment, and showed that consumers perceive the service and landscape or. surroundings holistically.
Figure 1: Pershing Hall Hotel, Paris France.
Indoor plants and planted landscapes create more favorable conditions for commercial activity. When we compare sales areas with "trees" or plants compared to a shopping environment without "trees", it is found that we visit environments with "trees" more often, stay longer, rate the quality of products 30% higher and are willing to pay 12% more for goods and services.
Figure 2: West Elm Store in Dubai, United Arab Emirates.